Magnite opt-out
magnite.com How to remove yourself from Magnite
Also known as Magnite Inc
Magnite is an ad exchange, so there's no record of you to delete. Your opt-out is a cookie, set separately on each browser and device through its User Choice Portal. A Global Privacy Control signal works too. Access and deletion requests need your device identifiers.
- Deletion requests
- Reported to California for 2024: complied in full with 0% of 69 deletion requests, median 5 days. Self-reported by Magnite
- Serus data
- On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Magnite to be one of many.
- Opt-out page
- magnite.com
- Method
- Online form, Email
- Privacy email
- privacy@magnite.com
- Time to remove
- About 1 day (median for opt-out requests, as Magnite reported to California for 2024)
- Cost
- Free
- Phone
- (310) 207-0272
- Mailing address
- 6080 Center Drive, Suite 400, Los Angeles, CA, 90045, United States
- Opt-out requests (2024)
- Complied with 100% of 3.7 million, median 1 day
- Says it collects
- Precise geolocation
- Last updated
Phone, address, request figures and data practices: as Magnite reported them to the California data broker registry for 2024.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
How to opt out of Magnite
- 1
Open the User Choice Portal
Use the browser you want to opt out, because the choice is stored in that browser.
- 2
Tick the box and confirm
Check the opt-out box and click OK. Magnite sets a cookie that records your choice.
- 3
Repeat on every device
An opt-out covers one browser on one device. Your phone, your laptop and a second browser each need their own. Clearing cookies undoes it.
- 4
Turn on a privacy signal
Magnite also honors legally recognized preference signals such as Global Privacy Control. Switch one on in your browser and it applies when you visit its clients' sites.
- 5
Ask for access or deletion
Magnite doesn't know who you are, only which devices it has seen. Before it can act, it needs your digital identifiers plus a screenshot of one, or details about your device or browsing. Email privacy@magnite.com.
Watch out for
- The opt-out stops targeted advertising, sales and sharing. It doesn't delete anything.
- Magnite works for publishers and advertisers. The sites you visit have their own privacy policies and opt-outs on top of this one.
Sources checked: cppa.ca.gov, magnite.com
Last verified against the official page:
Does it come back?
The opt-out lives in a cookie, so deleting cookies or changing browser or device brings the tracking back until you opt out again.
Your rights
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond. Read the full guide.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once. Read the full guide.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people. Read the full guide.
Canada: PIPEDA. You can withdraw your consent to a company using your personal information and ask it to correct what it holds. If it doesn't respond, you can complain to the Office of the Privacy Commissioner of Canada. Read the full guide.
United Kingdom: UK GDPR. You can ask any company to erase your personal data and to stop using it for direct marketing. It has one month to respond. If it doesn't, you can complain to the ICO. Read the full guide.
European Union: GDPR. You have the right to have your personal data erased and to object to its use for direct marketing. Companies must respond within one month, and you can complain to your national data protection authority if they don't. Read the full guide.
Australia: Privacy Act. You can tell a company to stop using your information for direct marketing and ask it to correct what it holds. If it doesn't act, you can complain to the OAIC. Read the full guide.
General information, not legal advice.
Frequently asked
Why does Magnite ask for device identifiers?
Magnite says it needs your digital identifiers, plus a screenshot or details about your device or browsing, to act on an access, correction or deletion request.
Does Global Privacy Control work?
Magnite says it honors legally recognized signals such as GPC, including on its clients' pages.
Does it matter where I live?
Magnite's portal says to follow the opt-out steps regardless of where you live.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Magnite opt-out, tell us and we'll re-check it.
What changed
- Text rewritten in plainer language; no change to the opt-out steps.
