Catalina opt-out
privacyportal.onetrust.com How to remove yourself from Catalina
Catalina (Catalina Marketing Corporation) handles privacy requests through a form on its privacy portal, or by email at privacyteam@catalina.com. In 2024 it took a median of 3 days to answer a delete request.
- Deletion requests
- Reported to California for 2024: complied in full with 100% of 140,020 deletion requests, median 3 days. Self-reported by Catalina
- Serus data
- On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Catalina to be one of many.
- Opt-out page
- privacyportal.onetrust.com
- Method
- Online form
- Privacy email
- privacyteam@catalina.com
- What you need
- Email address
- Time to remove
- About 14 days
- Cost
- Free
- Phone
- (727) 579-5000
- Mailing address
- 200 Carillion Parkway, Saint Petersburg, Florida, 33716, United States
- Opt-out requests (2024)
- Complied with 100% of 10, median 4 days
- Says it collects
- Precise geolocation
- Last updated
Phone, address, request figures and data practices: as Catalina reported them to the California data broker registry for 2024.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
How to opt out of Catalina
- 1
Open Catalina's privacy request form
It's on Catalina's privacy portal, linked from its entry in California's data broker registry. Ask to be opted out of the sale of your data, to have it deleted, or both.
- 2
Fill in your details
Use the name, email and address Catalina is most likely to have for you. A matching record is easier for it to find.
- 3
Or email the privacy team
Prefer email? Write to privacyteam@catalina.com with your full name and say whether you want an opt-out or a deletion.
- 4
Keep a copy
Note the date and save any reply. If Catalina never answers, that record is what you'd use for a complaint to the California Privacy Protection Agency.
Watch out for
- Catalina's registry entry says it collects precise geolocation. So your location history is part of what you may want gone.
- There's no published deadline. Going by its own 2024 figures, delete requests took a median of 3 days and opt-outs of sale 4.
Sources checked: cppa.ca.gov, catalina.com, privacyportal.onetrust.com
Last verified against the official page:
Who runs Catalina
Catalina is run by Catalina Marketing.
Source: California data broker registry
What Catalina holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Age and date of birth
- Employment and education
- Income and purchase data
What Catalina is known to collect, not a check of your listing.
Does it come back?
Catalina doesn't publish a relisting policy. Check back every few months and repeat the request if you see targeted offers tied to you again.
Your rights
Catalina is on California's data broker registry. California residents can ask it to delete their data or opt out of its sale under the CCPA, and the Delete Act lets residents send one deletion request to all registered brokers through the state's DROP system.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond. Read the full guide.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once. Read the full guide.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people. Read the full guide.
General information, not legal advice.
Frequently asked
Is the Catalina opt-out free?
Catalina's registry entry mentions no fee for privacy requests.
Can I opt out by email?
Yes. The registry lists privacyteam@catalina.com as its privacy contact.
How long does Catalina take?
It doesn't publish a deadline. Its own 2024 numbers: a median of 3 days for delete requests and 4 days for opt-outs of sale.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Catalina opt-out, tell us and we'll re-check it.
What changed
- Reworded in plainer language; the facts, contacts and steps are unchanged.
