Criteo opt-out
criteo.com How to remove yourself from Criteo
Criteo is an ad-tech company, not a people-search site. Switch off its ad personalisation on its privacy page, reset your phone's advertising ID, or email a rights request to dpo@criteo.com. On mobile, it says the ads stop within 24 hours.
- Serus data
- On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Criteo to be one of many.
- Opt-out page
- criteo.com
- Method
- Online form
- Privacy email
- dpo@criteo.com
- Time to remove
- About 7 days
- Cost
- Free
- Phone
- (646) 410-0400
- Mailing address
- 387 Park Ave South 12th Floor, New York, NY, 10016, United States
- Last updated
Phone, address, request figures and data practices: as Criteo reported them to the California data broker registry for 2024.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
How to opt out of Criteo
- 1
Turn off Criteo ad personalisation in your browser
Open Criteo's browser opt-out page and switch personalisation off. Criteo says it then stops showing you ads based on your interests.
- 2
Repeat it on each browser and device
The opt-out sticks to the browser you did it in. Do it again in every browser and on every device you use. Each one takes about a minute.
- 3
Set your phone's ad preferences
On Android, reset your advertising ID and turn on "Opt-out of interest-based ads". On iOS, turn on Limited Ad Tracking. Criteo says the ads stop as soon as possible, and within 24 hours at most.
- 4
Use the industry opt-out tools for everyone else
For other ad companies, Criteo sends US residents to the Network Advertising Initiative and the Digital Advertising Alliance, and EU residents to YourOnlineChoices (EDAA).
- 5
Send a rights request to get your data deleted
In the US you can ask Criteo to stop selling or sharing your personal information, and to tell you what it has, delete it or correct it. In the EU, object to the processing through Criteo's contact form or write to dpo@criteo.com.
Watch out for
- Criteo says it keeps data for 13 months from when it's collected. What it holds is pseudonymized technical data about your browser or device, not your name or email.
- Withdrawing consent switches Criteo off for you. You'll still see ads, just fewer personalised ones.
- If an app shows web pages inside it (a webview), Criteo says you may need to withdraw consent there separately.
Sources checked: criteo.com, cppa.ca.gov
Last verified against the official page:
What Criteo holds about you
- Email addresses
- Current address
- Age and date of birth
What Criteo is known to collect, not a check of your listing.
Does it come back?
Clearing cookies can remove a browser-based opt-out, so check that it's still set after you clear your browser data.
Your rights
Criteo Corp. is listed in the California data broker registry with dpo@criteo.com as its contact.
General information, not legal advice.
Frequently asked
Is Criteo a data broker?
Sort of. It's listed in California's data broker registry, but it's an advertising company. It profiles browsers and devices to target ads; it doesn't let anyone look up a named person.
How long until Criteo stops showing me ads?
Criteo says as soon as possible, and within 24 hours at most.
Does Criteo hold my name or email?
Criteo says no: it works with pseudonymized technical data, not direct identifiers like your name or email.
How do I ask Criteo to delete my data?
US residents can ask to know, delete or correct their data. In the EU, use Criteo's contact form or email dpo@criteo.com.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Criteo opt-out, tell us and we'll re-check it.
What changed
- Reworded in plainer language; the facts, contacts and steps are unchanged.
